תאגיד XYLEM מייצרים בירה ממי גשמים ומים ממוחזרים בשת"פ עם קבוצת הכדורגל מנצ'סטר סיטי
עודכן ב: 3 אפר 2020
This year on International Beer Day, August 2, Xylem is highlighting how we can help leverage technology to reuse water, a key way of solving water scarcity, and at same time make some delicious beer! With 3.6 billion people living in areas that are water-scarce at least one month per year, we need better solutions to get the most out of this precious resource.
Man City “Raining Champions” rainwater brew
Xylem recently teamed up with Manchester City Football Club and Heineken Manchester to produce “Raining Champions” – a limited edition beer made with purified rainwater collected from the rooftop of City’s Etihad Stadium. “Raining Champions” is the latest in a campaign by Xylem and City to show football fans globally how every country on earth faces serious and escalating water challenges, such as lack of access to clean water and flooding.
“By 2050, projections estimate that more than 5 billion people could suffer water shortages,” says Joseph Vesey, Senior Vice President and Chief Marketing Officer at Xylem. “What better way to educate football fans about these urgent challenges than by toasting the club with a rainwater brew. Through this initiative, and our wider ‘Closer Than You Think’ campaign, we aim to inspire the next generation of fans to think differently about water challenges and solutions.”
The “Raining Champions” beer was brewed using rainwater purified with advanced, proven treatment technologies from Xylem that produce safe clean drinking water to the highest standards.
“Reuse Brew” from recycled water
Xylem has also partnered with Berlin water utility Berliner Wasserbetriebe and the Kompetenzzentrum Wasser Berlin (the Berlin Centre of Competence for Water) to produce “Reuse Brew” – a beer made from purified and treated wastewater. The beer was showcased at the International Water Association (IWA) International Conference on Water Reclamation and Reuse in Berlin, alongside a range of Xylem’s water reuse solutions.
In order to guarantee the highest possible quality and consumer safety, the water used to brew the beer was treated with Xylem’s advanced technologies. This includes Xylem’s MiPRO process with ultraviolet light and hydrogen peroxide. This advanced oxidation process brings the water to the highest possible purity level.
“With the Berlin Reuse Brew, we want to demonstrate that the technical possibilities of turning wastewater into drinking water are almost limitless,” says Ulf Miehe, Kompetenzzentrum Wasser Berlin.
Happy International Beer Day!